This policy explains how April's Form handles personal information collected through custom enquiries, quotes, contact forms, orders, delivery, warranty support, analytics, and related follow-up.
Policy summary
We collect enquiry, quote, order, delivery, warranty, analytics and communication details needed to respond and operate the service.
Project information may be shared with brand, production, freight, payment, CRM and professional-service providers where reasonably necessary.
Optional analytics can be declined, and marketing messages must include a functional unsubscribe path where required.
01
Who this policy covers
This policy applies to visitors, customers, prospective customers, designers, architects, builders, hospitality contacts, suppliers, delivery contacts, and other people who interact with April's Form.
It covers information collected through our website, forms, email, phone, custom enquiries, quote requests, order documents, customer support, warranty claims, analytics, and related systems.
This policy does not replace any privacy terms that apply to third-party websites or platforms you choose to use.
02
Personal information we collect
We may collect the following kinds of personal information:
identity and contact details, including name, email, phone number, delivery address, billing address, and project contact details;
enquiry and project details, including room type, piece type, dimensions, drawings, floor plans, stone preferences, finish preferences, budget range, delivery city, access notes, timing, inspiration images, and project brief;
professional project details, including business name, ABN, role, website, portfolio, social profile, project pipeline, city, and project status where relevant to a designer, architect, builder, or hospitality enquiry;
order, payment, delivery, support, warranty, and returns information, including quote history, approvals, invoices, payment status, delivery documents, photographs, care history, and claim evidence;
communications with us, including email, form submissions, enquiry notes, phone notes, and customer-service records;
website and attribution data, including source page, referrer, UTM parameters, gclid, fbclid, device/browser data, consent status, page interactions, form events, and analytics identifiers where enabled; and
marketing preferences, subscription status, consent records, and unsubscribe requests.
We do not intentionally collect sensitive information unless it is necessary for a specific interaction or you choose to provide it. Please do not provide unnecessary sensitive information in forms or emails.
03
How we collect personal information
We usually collect personal information directly from you when you:
submit a custom enquiry, quote request, contact form, or professional project brief;
email, call, or otherwise communicate with us;
approve a quote, place an order, make a payment, or request delivery;
provide drawings, photographs, access details, or project information;
make a return, damage, warranty, or support claim; or
use our website and consent to optional analytics or cookies.
We may also collect information from your authorised representative, designer, architect, builder, installer, trade professional, delivery partner, payment provider, manufacturer, fabricator, analytics provider, CRM provider, or other service provider where it is relevant to your enquiry, order, delivery, or claim.
04
Why we collect, use, and disclose personal information
We collect, use, and disclose personal information to:
respond to enquiries and contact requests;
prepare quotes and specifications;
assess custom project fit, professional context, and quote requirements;
professional advisers, insurers, lawyers, accountants, and dispute-resolution providers;
authorised representatives you ask us to deal with, including designers, architects, builders, installers, and trade professionals;
regulators, courts, tribunals, law-enforcement bodies, or government agencies where required or permitted by law; and
another owner or operator if we sell, transfer, restructure, or merge the business, subject to appropriate confidentiality and privacy controls.
We do not sell personal information. We do not trade personal information for commercial mailing lists.
06
Overseas disclosure
Some service providers, brand contacts, manufacturers, fabricators, CRM platforms, analytics providers, hosting providers, email providers, and support providers may be located outside Australia or may store or access information from outside Australia.
Where personal information is disclosed to overseas recipients, this is likely to include the United States and other countries where our technology and service providers operate (for example our CRM, email, and analytics providers). Where order or project details are needed to fulfil an order, they may also be disclosed to overseas manufacturing or supply partners in the country or countries relevant to the accepted order.
Where the Privacy Act applies to us, we will comply with it. Even where it does not strictly apply, we aim to handle personal information consistently with the principles in this policy.
Overseas recipients may be subject to local laws that differ from Australian privacy laws.
07
Cookies, analytics, and attribution
We use cookies, similar technologies, and analytics tools to operate the website, remember consent choices, understand page performance, measure custom enquiry, quote, and contact paths, and improve marketing performance.
Non-essential analytics load only after consent where our consent system requires consent. You can decline optional analytics without preventing you from submitting an enquiry.
Analytics events should not intentionally include your name, email, phone number, full address, payment details, or other directly identifying form content.
We may preserve attribution information such as source page, referrer, UTM parameters, gclid, fbclid, piece type, stone direction, city, and role with form submissions so we can understand how enquiries reached us.
08
Direct marketing
We may send marketing emails or messages only where we have your consent or are otherwise permitted by law.
Commercial electronic messages will identify the sender and include a functional unsubscribe method where required.
We will action unsubscribe requests within 5 working days, or any shorter period required by law. Unsubscribe must not require a fee, cost more than the usual cost of using the address, require you to create or log in to an account, or require unnecessary extra personal information.
Even if you unsubscribe from marketing, we may still send service or transactional messages about enquiries, quotes, orders, delivery, warranty claims, safety, or legal matters.
09
Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, unauthorised modification, and unauthorised disclosure.
Security measures may include access controls, account permissions, authentication, secure service providers, staff/contractor confidentiality controls, data minimisation, audit logs where available, and deletion or de-identification when information is no longer required.
No internet transmission or storage system is completely secure. Please avoid sending unnecessary sensitive information through website forms or email.
10
Retention
We keep personal information for as long as reasonably needed for the purposes described in this policy, including enquiries, quotes, orders, warranty, customer support, legal, tax, accounting, insurance, dispute-resolution, audit, and operational purposes.
Lead records that do not become customers may be retained for follow-up, attribution, and business analysis unless deletion is required or appropriate.
When personal information is no longer needed and we are not required to keep it, we will take reasonable steps to destroy or de-identify it.
11
Access, correction, and complaints
You may request access to, or correction of, personal information we hold about you by contacting us.
We may need to verify your identity before responding and may refuse or limit access where permitted by law.
You may make a privacy complaint by contacting us with details of the issue. We will assess the complaint and respond within a reasonable time.
Where the Privacy Act applies to us, a privacy complaint should usually be made to us first and we should be given a reasonable time to respond, commonly 30 days. If you are not satisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner.
12
Anonymity and pseudonymity
You may browse parts of the website without identifying yourself.
We may need your real name and contact details to respond to an enquiry, prepare a quote, process an order, arrange delivery, manage warranty support, or comply with law.
13
Data breaches
If the Privacy Act and Notifiable Data Breaches scheme apply to us, we will assess eligible data breaches and make required notifications to affected individuals and the Office of the Australian Information Commissioner.
Even where the scheme does not apply, we will take reasonable steps to contain, investigate, and respond to data incidents involving personal information.
14
Changes to this policy
We may update this policy from time to time. The updated version will be published on our website with a new last-updated date.